Trademark is a sign of commodity with marked feature, which uses in the goods during production, manufacture, processing, sorting, distribution, or services provided, to distinguish the source of goods or services, including but not limited to word, design, letter, numeral, three-dimensional symbol, combination of colors, and sound, as well as a combination of the above.

The benefits of registered trademarks:
1. Make it easy for consumers to recognize when shopping
2. The trademark registrant shall have exclusive right to use the trademark and be protected by law
3. Through trademark registration, create the brand to preempt the market.
4. A trademark is an intangible asset that can be evaluated for its value
5. Trademarks can be assigned, licensed to others, or pledged to realize their value
6. The essential condition of handling the quality inspection, sanitary inspection, bar code, etc.
7. the local Administration of industrial & commercial monitors the quality of goods and services through the management of trademarks

Trademark business:
1. Trademark enquiries: it is best to make a trademark inquiry before applying for a registered trademark, and make decision on whether submitting the application for a reserved trademark on the basic of the online query result of the trademark office.
2. Trademark design:
●. It is the embodiment and expression of trademark originality, which is also the materialization and achievement of trademark conception by means of words or art
●. It is designed from the name of enterprise, the type of business operation, the geographical location and the enterprise culture.,etc.
● Design flow: Customer request→ Design trademark→ Submit to client for confirmation→ Modify the trademark according to client’s feedback → put into service
3. Trademark registration:
● The application for trademark registration shall be filed out in accordance with the published goods and services classification form
● Attached trademark logo
4. licensing of registered trademarks:
● A trademark registrant may, by entering into a trademark licensing contract in accordance with the Trademark Law, license another party to use its registered trademark
● Fill in the Trademark licensing Records Table
5. Renewal of registered trademarks:
● The period of validity of the registered trademark is for ten years. If needed to continue to be used after the expiration, the procedures for renewal shall be carried out within the twelve months prior to the expiration of the registered trademark
● Application for a trademark renewal registration
6. Assignment of Registered Trademarks:
● The trademark registrant can, during the term of validity of the registered trademark, make a procedure to transfer the exclusive rights of the trademark to the other party
● Application for transfer/transfer of application/registered trademark
7. Modification of Registered Trademarks:
● Changes of the trademark applicant, the name of the registrant, the address, the collective trademark, the management rules of the trademark, the list of collective members or other matters
● Fill in the application for change
8. Re-issuance of registration certificate:
● Lost or damaged registration certificate, the trademark registrant shall apply for reissue to the Trademark Office
● Application for reissue of trademark registration certificate
9.Trademark cancellation：
● Refers to the legal procedure of the cancellation or partial cancellation of the registered trademark in accordance with the application of the trademark registrant himself or other person.
● Application for cancellation of trademark

Except submitting the above application, the following relevant documents should be provided according to the actual operation.
● Identity certificate of the handler
● Submission of power of attorney
● the copies of the sealed or signed identity and qualification documents of the applicant.
● the copies of the sealed or signed identity and qualification documents of the assignor and the assignee.
● the copies of the sealed or signed identity documents of the trademark registrant.
● If the application document is in foreign language, which shall also be accompanied by a Chinese Translation
The application documents can be submitted directly to the Trademark office hall, by mail or by express to the Trademark Bureau. The enterprises are allowed to submit an application for trademark registration through the online application system

It takes about 14 months to complete the following whole process for trademark registration：
Trademark query→Preparation of application documents→Submit an application→Pay trademark registration fee→Trademark form examination→Notice of acceptance of trademark→Substantive examination of trademark→ trademark gazette